Privacy Policy

Last updated: May 2026.

Overview

Callout AI ("we", "us") provides an AI phone-receptionist service for UK small businesses. This policy explains what information we collect, how we use it, and your choices.

Information we collect

• Contact details you give us (name, email, phone, business) via our forms, email, or a demo call.
• Business information you provide to configure your receptionist (services, hours, pricing, service area).
• Basic technical data from visiting this site (e.g. IP, browser) for security and reliability.

Calls we handle on behalf of clients

When we operate the AI receptionist for a client, we process the information callers provide (such as name, number, and the reason for the call) on that client's behalf. The client is responsible for how that information is used and for any call-recording consent required in their area.

WhatsApp messages we handle on behalf of clients

When a client enables WhatsApp, we process the messages their customers send and receive (including phone numbers, message content, and any photos shared) on that client's behalf, through the WhatsApp Business Platform provided by Meta Platforms. The client is the controller of those conversations and we act as their processor. Customers can stop messages at any time by replying STOP, and message data is retained according to the client's settings and deleted on request (see Data Deletion).

How we use information

• To provide, configure, and improve the service.
• To respond to your enquiries and send leads/transcripts to the relevant business.
• For billing and account administration.

Service providers (sub-processors)

We rely on the following trusted processors to deliver the service. They each process data under their own privacy terms and only as needed to provide their part of the service:

• LiveKit (real-time voice infrastructure and call orchestration) — call audio and session metadata
• Deepgram (speech-to-text) — call audio and transcripts
• ElevenLabs (text-to-speech) — the AI's spoken responses
• OpenAI (language model) — call and message transcripts, to generate replies
• Twilio (UK telephony — inbound calls and number provisioning) — caller phone numbers and call metadata
• Meta Platforms (WhatsApp Business Platform — when WhatsApp messaging is enabled) — customer phone numbers and message content
• Supabase (database hosting in the EU) — lead and client records
• Cloudflare (website hosting and edge compute) — basic request metadata for security and reliability
• Resend (transactional email delivery) — email content and recipient addresses
• Stripe (payment processing — when self-serve checkout is enabled) — card and subscription data
• Google (Calendar API, Tag Manager) — only when the client enables calendar booking or website analytics

A current list of sub-processors is available on request — email [email protected].

Cookies & analytics

We use Google Tag Manager and Google Analytics 4 to understand how visitors find and use this site. These set first-party cookies that may include a randomised identifier. We do not run advertising cookies and we do not sell or share your data with advertising networks.

You can opt out of non-essential analytics cookies at any time by using a privacy-focused browser extension or by blocking cookies in your browser settings. Where required by UK or EU law, we ask for your consent before non-essential cookies are set.

Data retention & security

We keep information only as long as needed to provide the service or as agreed with each client, and we use reasonable measures to protect it.

Your rights

You may request access to, correction of, or deletion of your personal information by emailing [email protected].

Changes

We may update this policy from time to time; the latest version will always be posted here.

Who we are (data controller)

Callout AI is the data controller for personal information collected through this site and our service.Callout AI Ltd is registered in England and Wales (company number 17276054), registered office 128 City Road, London, EC1V 2NX, United Kingdom. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

Contact

Questions? Email [email protected].